# AgentDrives brand guidelines

AgentDrives: Make sure AI agents can find your product, run it and pay you.

This file comes with the press kit (agentdrives.com/brand). Use the files in the kit as they are.

## Name

Write AgentDrives: one word, capital A and D. Not "Agent Drives", "AGENTDRIVES" or "Agentdrives".

## Logo

| Files | Use |
| --- | --- |
| `logo/horizontal-*` | The default: headers, footers, partner pages, slides. |
| `logo/stacked-*` | Square spaces: posters, end cards. |
| `logo/mark-*` | Where the name is already shown or there is no room: avatars, favicons. |
| `logo/wordmark-*` | Only with the mark nearby. |
| `icon/*`, `profile/*` | App icons, favicons and profile pictures. |

Each comes in four versions: `light` (for light backgrounds), `dark` (for dark backgrounds), `black` and `white`
(one colour, for print and photos). SVG and PNG.

- **Clear space:** keep the height of the mark's head free on every side of a lockup. For the mark alone, half its width.
- **Minimum size:** the horizontal lockup 96 px wide on screen (20 mm in print); the mark alone 16 px.
- **Backgrounds:** a solid paper, ink or yellow field. On yellow, use the black version.

## Colours

| Name | Hex | Use |
| --- | --- | --- |
| Paper | `#f6f5f1` | The background |
| Ink | `#141414` | Text, the mark, dark backgrounds |
| Signal yellow | `#ffd000` | The brand colour: one yellow thing per view |
| Pass green | `#1f7a4d` | Passed steps |
| Wall red | `#d42a1f` | Where an agent stopped |
| Ink 2 | `#4a4843` | Secondary text |
| Ink 3 | `#6b6861` | Captions |
| Rule | `#e0ddd5` | Hairlines |

Levels L0 to L5 run from grey to deep green: `#e4e1d9` `#cfdccf` `#a9c8b2` `#78ab88` `#357a50` `#1d6440`.

Yellow on paper is too light for text: use it for shapes and highlights only.

## Type

Archivo ExtraBold for headlines and numbers, Geist for text, Geist Mono for dates and readings. All three are free
fonts (SIL Open Font License).

## Badges

The level badges in `badge/` are for product owners: show the level the product earned in its drive, with the date,
and link the badge to the product's page on agentdrives.com with `rel="nofollow"`.

## Don't

- Recolour, outline, stretch, rotate or add shadows to the logo, or set the name in another font.
- Put the logo on a photo or a busy background.
- Put the mark inside another shape, except the app icons and profile pictures in this kit.
- Use the logo to suggest that we endorse a product. A level is shown with its badge.
- Write "certified" or "verified", or show a level a product didn't earn.

## Contact

Press and partners: hello@agentdrives.com, or agentdrives.com/contact.