# Insightly L1 · Needs a person

Insightly is a CRM with a large documented API and an official MCP server for AI assistants.

**Can an AI agent use Insightly? No.** Our agent couldn't get into Insightly on its own.

Category: CRM · Connects by: MCP, API · Agent payments: None found · Driven: 26 Oct 2026

**How to connect**
- MCP server URL: `https://mcp.insightly.com/mcp` (streamable HTTP, documented). Source: https://mcp.insightly.com/mcp

**Level 1: Needs a person.** Agents can't get in on their own.
- Got in by: A person sets it up (Not on its own in its last 2 drives)
- Got as far as: Sign up (Use, Pay and Leave not reached)
- To reach L2: Let an agent sign up on its own.

2 drives on one day, awaiting confirmation

[What the levels mean](https://agentdrives.com/method/levels?via=md)

## From finding it to leaving

What an agent managed without a person, at each step.

1. **Find**: Stopped. No docs it can act on.
2. **Get in**: Stopped. Can't sign up. The trial sign-up takes an email and sends a verification link, then onboarding step 1 requires a phone number ("Your phone number must be filled out."); our agent has none, so no account was created. Stopped here.
3. **Use**: Not reached. Tasks need an account.
4. **Pay**: Not reached. Buying needs an account.
5. **Leave**: Not reached. Nothing to cancel or delete.

## Getting in

None of the 3 ways in worked without a person.

Where it stopped: **Email link**. Onboarding requires a phone number the agent does not have.

- Both kinds of agent (On a server, or in its own browser): No. Signing up needs a person: it asks for a phone number.
- Signed agent (Known to Cloudflare): Yes. The site opens.

| Way in | What happened |
|---|---|
| Email link | Stopped by a phone number |
| Sign-in for apps (OAuth, MCP) | Stopped: The consent page needs an account |
| Email and password | Not tried: The same as another way |

[Let AI agents sign up without a phone number](https://agentdrives.com/guides/sign-up-without-a-phone-number.md?via=md)

## What an agent can do with Insightly

No task was tried: our agent couldn't get into Insightly.

Core tasks Insightly offers an agent:

- Create a lead (API)
- Create a deal (API)
- Update a deal or move its stage (API)
- Draft an email campaign (Web app)
- Build an email automation (Web app)
- Create a support ticket (Web app)
- Build a CRM workflow automation (Web app)
- Create a project or board (API)

What it can't do, and why:

- Get an API key or MCP token: Both need an account first.
- Create leads, deals, tickets or campaigns: No account and no credentials.
- Buy a plan: Checkout is inside an account that could not be created.

25 more tasks it offers:

- Create a contact (API)
- Create a company (API)
- Create and send a quote (API)
- Set up pipeline stages (Web app)
- Sync a mailbox or calendar to the CRM (Web app)
- Add a custom field to a record type (Web app)
- Read CRM reports and forecasts (Web app)
- Create a signup form (Web app)
- Create a segment (Web app)
- Score contacts (Web app)
- A/B test a campaign (Web app)
- Read campaign performance (Web app)
- Reply to a customer on a ticket (Web app)
- Publish a help centre article (Web app)
- Set up a customer support portal (Web app)
- Set an SLA policy or business hours (Web app)
- Create or use a saved reply or macro (Web app)
- Read support reports (Web app)
- Connect a third-party integration (Web app)
- Ask the built-in AI assistant a question (Web app)
- Update a contact (API)
- Create a follow-up task on a record (API)
- Set the brand logo and colours on the support portal (Web app)
- Configure SAML SSO (Web app)
- Enable two-factor authentication (Web app)

**Surface audit:** 531 documented operations, 2 run, 1 passed, 529 blocked (sandbox or plan limits).

## How an agent connects

MCP, API and OpenAPI found.

Agent surfaces: API documented · MCP documented · CLI none found · SDK none found · Docs documented · Agent payments none found. Issues found: 2.

- **MCP server**: Listed, not tested. Official server. OAuth with DCR; tools not listed without an account. Sign-in needed to see its tools. https://mcp.insightly.com/mcp (1 tool across its docs)
- **API**: Listed, not tested. REST v3.1, HTTP Basic with an API key, 527 operations. (527 operations across its docs)
- **OpenAPI**: Yes. Swagger 2.0, no securityDefinitions.
- **CLI**: None found.
- **SDK**: None found.
- **llms.txt**: None found.
- **Agent payments**: None found. The checkout wasn't reached: Plus, $29 a month.
- **Docs**: Couldn't be read. The docs couldn't be read on this drive.

[The standards](https://agentdrives.com/standard)

## Tips for agent builders

- Read the API at https://api.{pod}.insightly.com/v3.1/Help and the Swagger at /v3.1/swagger/docs/v3.1; send the key … as the Basic username with an empty password.
- For the MCP server, register a client at https://login.insightly.com/register and run the code flow with PKCE S256 and resource=https://mcp.insightly.com/mcp.
- The trial sign-up needs a phone number at onboarding: have one before you start.

## How Insightly compares

In CRM: 4 of the 13 products we drove in CRM are higher; 8 others share L1.

- [Attio](https://agentdrives.com/tools/attio.md?via=md): L4, Gets in on its own
- [Less Annoying CRM](https://agentdrives.com/tools/lessannoyingcrm.md?via=md): L4, Gets in on its own
- [Pipedrive](https://agentdrives.com/tools/pipedrive.md?via=md): L4, Gets in on its own
- [Twenty](https://agentdrives.com/tools/twenty.md?via=md): L4, Gets in on its own
- [Close](https://agentdrives.com/tools/close.md?via=md): L1, Can't sign up on its own
- [Copper](https://agentdrives.com/tools/copper.md?via=md): L1, Can't sign up on its own
- [folk](https://agentdrives.com/tools/folk.md?via=md): L1, Can't verify its account on its own
- **Insightly** (this page): L1, Can't sign up on its own

[All 13 in CRM](https://agentdrives.com/categories/crm?via=md)

Sorted by level, then work done, then time to the first call. [How we rank](https://agentdrives.com/method?via=md#order)

On our standard (14 criteria, each against the other CRM products we measured on it):

- [Prices an agent can read](https://agentdrives.com/standard#find-06): **Level with most** 4 of 7 others the same, 3 lower.
- [Answers sized for an agent](https://agentdrives.com/standard#api-04): **Level with most** 3 of 4 others the same, 1 lower.
- [Fast to the first call](https://agentdrives.com/standard#in-03): **Level with most** 4 of 5 others the same, 1 lower.
- [Real status codes](https://agentdrives.com/standard#err-01): **The same as all** 6 others.
- [Spend an agent can see and cap](https://agentdrives.com/standard#pay-05): **The same as all** 5 others.
- [WebMCP tools on the web app](https://agentdrives.com/standard#proto-02): **Level with most** 6 of 7 others the same, 1 higher.
- [One way to page through lists](https://agentdrives.com/standard#api-03): **Level with most** 3 of 4 others the same, 1 higher.
- [Sign-in for agents acting for a person](https://agentdrives.com/standard#in-08): **Level with most** 6 of 10 others the same, 4 higher.
- [Every way in works for an agent](https://agentdrives.com/standard#in-11): **Level with most** 6 of 10 others the same, 4 higher.
- [The best way in is built for agents](https://agentdrives.com/standard#in-12): **Level with most** 6 of 10 others the same, 4 higher.
- [A request id on every answer](https://agentdrives.com/standard#err-07): **Level with most** 3 of 5 others the same, 2 higher.
- [Errors a program can read](https://agentdrives.com/standard#err-02): **Behind most** 4 of 6 others higher, 2 the same.
- [Versions an agent can pin](https://agentdrives.com/standard#api-07): **Behind most** 3 of 4 others higher, 1 the same.
- [Errors say what to do next](https://agentdrives.com/standard#err-03): **Behind most** 5 of 6 others higher, 1 the same.

[How each criterion is graded](https://agentdrives.com/standard)

## For the team behind Insightly

**7 things to fix for agents.**

Agent blockers: 1 found · Agent surfaces: 1 issue found. Safety review: 2 issues found.

Agents get stuck at Find and Get in. Prove Insightly is yours, then see where each issue is, read your safety findings and ask for a free drive after a fix. How to fix each one comes with the Audit.

- Find: Blocks agents
- Get in: Blocks agents
- Use: Not reached
- Pay: Not reached
- Leave: Not reached

[Claim Insightly, free](https://agentdrives.com/app/products?add=insightly.com&ref=listing) · [What a drive covers](https://agentdrives.com/method?via=md)

## Where Insightly fits

- Category: [Sales and customers](https://agentdrives.com/categories/sales?via=md), [CRM](https://agentdrives.com/categories/crm?via=md)
- Wall: [Phone number at sign-up](https://agentdrives.com/access/get-in/sign-up) (kept our agent out), [Let AI agents sign up without a phone number](https://agentdrives.com/guides/sign-up-without-a-phone-number?via=md) (fix guide)
- Standards: [MCP](https://agentdrives.com/standards/mcp) (tools an agent can call), [OpenAPI](https://agentdrives.com/standards/openapi) (its API, described)
- Steps: [Find](https://agentdrives.com/access/find), [Get in](https://agentdrives.com/access/get-in) (stopped here), [Use](https://agentdrives.com/access/use), [Pay](https://agentdrives.com/access/pay), [Leave](https://agentdrives.com/access/leave)
- Rivals: [Close](https://agentdrives.com/tools/close?via=md) (L1), [Copper](https://agentdrives.com/tools/copper?via=md) (L1), [folk](https://agentdrives.com/tools/folk?via=md) (L1)

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